Based in Madrid
Working Worldwide
Based in Madrid
Working Worldwide
Senior BehaviouralSenior Behavioural
Senior BehaviouralSenior Behavioural
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Cultural StrategistCultural Strategist
Cultural StrategistCultural Strategist
I connect human behavior, culture, technology and business to help brands understand what’s changing and where relevance comes next.
(SCROLL)
I’m a digital-native nexialist driven by the connections between people, culture, technology and desire. Over the past 10 years, I’ve helped brands translate behavioral shifts, cultural movements and emerging opportunities into strategies that create relevance, differentiation and growth.I’m a digital-native nexialist driven by the connections between people, culture, technology and desire. Over the past 10 years, I’ve helped brands translate behavioral shifts, cultural movements and emerging opportunities into strategies that create relevance, differentiation and growth.
I’m a digital-native nexialist driven by the connections between people, culture, technology and desire. Over the past 10 years, I’ve helped brands translate behavioral shifts, cultural movements and emerging opportunities into strategies that create relevance, differentiation and growth.I’m a digital-native nexialist driven by the connections between people, culture, technology and desire. Over the past 10 years, I’ve helped brands translate behavioral shifts, cultural movements and emerging opportunities into strategies that create relevance, differentiation and growth.
I’m a digital-native nexialist driven by the connections between people, culture, technology and desire. Over the past 10 years, I’ve helped brands translate behavioral shifts, cultural movements and emerging opportunities into strategies that create relevance, differentiation and growth.I’m a digital-native nexialist driven by the connections between people, culture, technology and desire. Over the past 10 years, I’ve helped brands translate behavioral shifts, cultural movements and emerging opportunities into strategies that create relevance, differentiation and growth.
nexialist
[nek-see-uh-list] noun • English
A person who connects knowledge, ideas and signals across disciplines to uncover insights, opportunities and solutions that wouldn’t emerge from a single field alone.
(key clients)
(what i do)
Branding
Branding
Rebranding
Rebranding
Repositioning Strategy
Repositioning Strategy
Campaign Strategy
Campaign Strategy
Research
Research
Content Strategy
Content Strategy
360º Strategy
360º Strategy
AwardsAwards
AwardsAwards
AwardAward
Effie AwardsEffie Awards
(1x)
,
Smarties MMASmarties MMA
(1x)
Proof that the most effective campaigns happen when brand strategy, cultural relevance and consumer behavior move in the same direction.Proof that the most effective campaigns happen when brand strategy, cultural relevance and consumer behavior move in the same direction.
Client
OutbackOutback
Agency
Santa ClaraSanta Clara
Project
Outback Feat. MasterChefOutback Feat. MasterChef
Proof that the most effective campaigns happen when brand strategy, cultural relevance and consumer behavior move in the same direction.Proof that the most effective campaigns happen when brand strategy, cultural relevance and consumer behavior move in the same direction.
Client
OutbackOutback
Agency
Santa ClaraSanta Clara
Project
Outback Feat. MasterChefOutback Feat. MasterChef
Proof that the most effective campaigns happen when brand strategy, cultural relevance and consumer behavior move in the same direction.Proof that the most effective campaigns happen when brand strategy, cultural relevance and consumer behavior move in the same direction.
Client
OutbackOutback
Agency
Santa ClaraSanta Clara
Project
Outback Feat. MasterChefOutback Feat. MasterChef
hello
こんにちは
bonjour
嘿
hola
مرحبًا
ciao
안녕하세요
hello
こんにちは
bonjour
嘿
hola
مرحبًا
ciao
안녕하세요